A crucial ingredient in selling any real estate is to ensure you have the right marketing package for the sales campaign. I understand the value of why marketing is so crucial, but how important it is to balance the level of marketing against the value of your home, your potential buyer demographic, and what is the most cost-effective way to saturate the market.
In some cases, web and print advertisements may be needed; in other cases, you may need a web campaign; I may recommend a personal website, drone shots and a full internet campaign. There is a concept of over-marketing to those selling their homes, and also a concept of under-marketing which is detrimental to any sale campaign.
Either way, you can be assured my recommendation of what marketing suits the property I am selling will always be based on what I know is needed to achieve the premium price.
